Agenda

Design Thinking Ireland 2017

Thursday, 22nd June, 2017

08:30 am to 05:00 pm

The Helix, DCU, Dublin

8:45am

Opening Design Thinking Ireland 2017

Denis Hayes, Managing Director, IRDG

9:00am

Keynote:  Design Thinking Goes Global

Prof. Ulrich Weinberg, Director, School of Design Thinking at the Hasso Plattner Institute (D-School) Potsdam

More than ten years ago the first Hasso-Plattner-Institute for Design Thinking started its multidisciplinary work at Stanford University. The so called “d.school” was the first academic institution focused on collaboration between different departments, nonlinear work modes to generate ground-braking new solutions. The D-School at the HPI in Potsdam followed in 2007 and started spreading the word globally. Design Thinking institutions followed in China, France, Malaysia, Sweden and in March, South Africa started its first Institute of Design Thinking at the University of Cape Town.

Prof. Uli Weinberg, director of HPI School of Design Thinking in Potsdam, will present this global network of likeminded innovation institutions and will share his key insights from 10 years of introducing the new approach to students and even more to companies and institutions.

9:50am

Scaling Design Thinking to address Digital Transformation Challenges

Mark Brennan, Vice President, User Experience & Design Development Ireland, SAP

There is growing evidence supporting the power and potency of design thinking and its implementation in start-ups and born-innovation companies (e.g. Airbnb, Uber, Netflix etc.) But less is known about its expanding role in legacy organisations, especially those undergoing digital transformation, balancing the urgency of staying relevant with the drive to becoming more human/customer centric. Hear how one organisation is successful managing this challenge.

10:05am

Design or Die: revolutionising legacy organisations through Design Thinking

Lesley Tully, Head of Design Thinking, Bank of Ireland

There is growing evidence supporting the power and potency of design thinking and its implementation in start-ups and born-innovation companies (e.g. Airbnb, Uber, Netflix etc.) But less is known about its expanding role in legacy organisations, especially those undergoing digital transformation, balancing the urgency of staying relevant with the drive to becoming more human/customer centric. Hear how one organisation is successful managing this challenge.

10:25am

Innovation, Invention and Design

Fred Raguillat, Head of the Dublin Design Studio, IBM Master Inventor, IBM Ireland

Recognising that great design is more than skin-deep…  It is founded in the research & understanding of human behaviour & infusing that behaviour into the fabric of design.  Using James Dyson as the use-case Fred will demonstrate the user-centred design approach through the IBM Design thinking Framework. Showcasing how UX influences Design, how it creates Innovation and makes it into Inventions.

10:45am

Audience Engagement Session

10:55am

Tea / Coffee / Refreshments

Enjoy!

11:30am

Three is the Magic Number: Design Thinking is powerful and progressive but it’s not enough.

Lorna Ross, Group Design Director and Studio Lead, Accenture’s new Fjord studio, Dublin

Design thinking plays a major part in any business’s success but on its own it’s no longer enough. Drawing on her experience in fashion, healthcare and wearables, Lorna will look at how universally applicable design thinking is, and explore why ‘doing’ and ‘culture’ – Fjord’s Design Rule of 3 – are the missing parts of the puzzle for sustainable and positive change, with people at the heart.

11:50am

Educating an Army of Design Thinkers

Dr. Fiona C. Chambers, Senior Lecturer/Director of Sports Studies and Physical Education, UCC

This is an account of how design thinking was wrestled from industry and dragged back into education.  The presentation outlines the use of design thinking to solve complex problems at Third Level, from developing university-wide strategies in teaching and learning to training students to become social entrepreneurs.

12:10pm

Audience Engagement Session

12:20pm

Practical Session:  Getting into Design Thinking

Prof. Ulrich Weinberg, Director, School of Design Thinking at the Hasso Plattner Institute (D-School) Potsdam

1:20pm

Networking Lunch Break

Enjoy!

2:15pm

Keynote & Practical Session:  OVERCROWDED. Design Thinking in a World Awash with Ideas

Roberto Verganti, Professor of Leadership and Innovation Politecnico di Milano, Director of Leadin’Lab – lab on LEAdership, Design and INnovation, and Author, Harvard Business Press and MIT Press

We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities.

  • How to make sense of this overabundance of opportunities?
  • How to recognize the next big thing?
  • How to avoid trying everything and fall into the paradox of ideas (the more
    ideas we create the less we innovate)?

Professor Roberto Verganti and his team have addressed this challenge in more than 10 years of research and projects in different industries and countries. Their research shows that to succeed in an overcrowded world we do not need one more idea. We need to find a meaningful direction. To focus our creativity and the creativity of others towards a shared purpose.

In his speech, Roberto Verganti will lead you through the new frontier of Design Thinking, in the era of digital transformation. Roberto Verganti will show how to take this first crucial step in any innovation journey: the design of a meaningful direction.

Through a short experiential activity, you will also engage in a reflection on the current situation of your organization, and learn how to develop the capability to see new directions.

4:15pm

Fireside Chat with Prof. Ulrich Weinberg & Prof. Roberto Verganti

Mark Brennan, Vice President, User Experience & Design Development Ireland, SAP

16:45pm

Conference Close

*Discounted tickets for Conference and/or Workshop are available for all IRDG Member Companies

Please contact Mary Byrne for details, mary.byrne@irdg.ie or 087 6501215

€350
CONFERENCE

22nd June 2017

One day Conference ticket

Early bird to 2nd June only

€425
WORKSHOP

23rd June 2017

One Day Workshop ticket

Early Bird to 2nd June only