Director of Consumer Insight & Innovation, Bord Bia

Previously: Award Winner for Research Excellence by Marketing Society

Helen is the Director of Consumer Insight in Bord Bia – The Irish Food Board. With a background in Economics and client – side consumer marketing, she brings a strategic, consumer-centred approach to business, turning cutting edge insight into actionable plans for Irish companies. She has nurtured and guided many Irish brands’ success and her initiatives have helped to further Ireland’s global reputation as a premium supplier of food and drinks.

Helen leads a team of seasoned professionals in Bord Bia that work with companies ranging from artisan start-ups to household-name multinationals to develop innovative strategies that build resilient brands and enable commercial success.
She has spoken at conferences all over the world, has won multiple awards, and has been referenced in many talks and in trade, consumer and academic publications.

Helen King and her colleague Rory McDonnell will be presenting and hosting a break-out session on consumer ethnography and insight generation – read about their experiences in Vietnam here