Group Design Director and Studio Lead | Accenture’s new Fjord studio, Dublin
Lorna’s design career has been an interesting journey spanning more than 25 years, with stops in the world of fashion, wearable technology and, most recently, health care. She is a futurist at heart, recognised for her ability to anticipate shifts in the social, cultural and economic context for design. She was one of the pioneering researchers to focus on wearable technologies and built a reputation for research activity in this arena. She later identified the theme of health as an emerging arena for design to thrive. She founded and led the Human Wellbeing Group at the MIT Media Lab. Her vision was to employ human centred design principles to address the biggest challenges facing the healthcare industry in delivering population health outcomes.
She recently returned to Ireland from the USA to take up the position as the Group Design Director at Fjord in Dublin. As the Fjord studio in Dublin sits within The Dock, Accenture’s multi-disciplinary research and incubation hub, Lorna has a unique role placing design at the heart of the multi-disciplinary teams working on R&D projects addressing some of the biggest challenges facing society today.