Practicing Design Thinking in a World Overcrowded by Ideas

A One Day Workshop with Roberto Verganti


Friday, 23rd June 2017


8:30 am to 4:00 pm


The Helix, DCU, Dublin



Are you starting a new innovation journey? Do you wonder what the best direction to take is and how to engage your team and organization into your journey?

Many studies, especially in the realm of design thinking, have suggested processes to find new ideas and solve specific problems. Yet, in the current scenario of digital transformation, the main challenge of organizations is not to find more ideas, but to understand what direction to take. Indeed, we live in a world where opportunities are many, ideas are easily accessible, but, right because of this abundance, acting and moving together in a shared direction is much more complicated.

In this workshop you will have a chance to experience, through a simulation of a case, the new frontier of design thinking: a process that help you and your organization to start your innovation journey; and that enable to nurture a new direction that is meaningful, actionable, and that people love.

This process has been globally practiced by Roberto Verganti and his team with large and small firms in different industries, from products to services, from B2B to B2C industries. Roberto Verganti will introduce you to the framework, the theoretical fundament for finding a meaningful direction, and then he will lead through the process, so that you will learn the mindset and tools, by working individually and in team, on a real case.

You will experience how to assess the current direction of your organization; how to envision new possibilities by empowering your understanding of what is meaningful; how to challenge your perception and see new possibilities by leveraging the power of criticism; how to provide developmental feedback to your teammates; how to find new interpreters who can help you shape your thinking in a new way; how to converge towards a common direction and engage others.

The workshop will be focused on you, as a person: to support you in your journey of growth towards being an innovation leader.


Interactive Seminar to introduce the framework and the process for finding a meaningful direction. The seminar will illustrate cases from different industries (product and services, consumers and business-to-business, large and small organizations).

In this session you will apply the framework to a case of an existing firm that has find a new meaningful direction.

  • Introduction to the session
  • Participants discuss the case in teams
  • Analysis and implications of results.

In this session you will learn how to start up a process of vision nurturing. To this purpose participants will work individually to generate their own starting hypothesis for a meaningful direction.

  • Introduction to the session
  • Drivers – Each participants, with the help of forms, identifies the major contextual drivers that implies a change of direction.
  • Envisioning – Each participant, individually, envisions a new possible direction, by using tools to conceive meaningful directions
  • Sharing – The individual visions are shared within a team.
  • Speed Dating – Individuals who share a similar direction are paired.

In this session you will learn how to make a direction stronger through a process of critical reflection with a sparring partner.

  • Introduction to the session
  • Sparring: pairs challenge each other into a process of critical reflection, in order to build a more robust and unique vision
  • Sharing within the team
  • Reflection

In this session you will learn how to converge into a more powerful shared direction by being challenged by others who see different opportunities.

  • Introduction to the session
  • Building a shared vision through a process of developmental criticism
  • Reflection

In this session you will learn how to find and engage key interpreters. Interpreters are experts from far flung fields who have a deep understanding of what your customers would love.

  • Introduction to the session
  • identification of interpreters

Wrap-up session.

  • Teams present their work
  • Reflections, Implications, Call to action.

*Discounted tickets for Conference and/or Workshop are available for all IRDG Member Companies

Please contact Mary Byrne for details, or 087 6501215


22nd June 2017

One day Conference ticket

Early bird to 2nd June only


23rd June 2017

One Day Workshop ticket

Early Bird to 2nd June only