Conference Agenda

Design Thinking Ireland 2018

Tuesday, 29nd May, 2018

09:00 to 16:45

The Helix, DCU, Dublin

Available Soon

9:00

Opening Design Thinking Ireland 2018

Denis Hayes, Managing Director, IRDG

9:20

Act Like a Child

Question-centric organisations that are curious and focused on the customer always win!

Moodi Mahmoudi, CEO / Founder, Collaborne

The statistics are staggering. A recent McKinsey report shows that 84 percent of executives believe transformation and innovation is critical to their success. Only six percent, however, are satisfied with the actual innovation performance. That’s a 92 percent miss on target. How can this be? Why are organizations failing to make transformation and innovation work?

It is because we aren’t asking good enough — much less the right — questions. And one of the key parts of innovation and transformation is just that.

In Act Like A Child, Moodi points out what inspiration we can take from 4-year old children to build questions-centric, agile, and innovative organizations that are change and future-proof.

9:50

Lessons from deploying Design Thinking in a large Multinational Corporation

Lara Hanlon, Designer In Residence, IBM Design

Over the past five years, IBM has embarked on a journey to imbed a renewed program of design and design thinking across the organisation. Within that timeframe, more than 1,600 formally-trained designers have been added to the workforce and over 100,000 employees have been certified in design thinking. Global teams are now applying Enterprise Design Thinking by IBM to understand their customer and end-user needs, co-create with clients, and execute compelling market outcomes.

While the commitment to bring this collaborative, design-led way of working to the enterprise is notable, how can design thinking and its value to the business be measured? What, if any, is the return on investment? This presentation will highlight some of the key findings of a recent study conducted by Forrester Research that outlines the Total Economic Impact™ of Enterprise Design Thinking by IBM.

10:10

Design Thinking used to drive export growth in an Irish SME

Merlyn Showering

10:30

Let’s Get Visceral

An embodied approach to (design) thinking. Ethnography has become a familiar approach to research, design thinking and innovation. But is the way you’re doing it best suited to the realities of your organisation and its challenges?

Simon Roberts, Co-Founder & Partner, Stripe Partners

Simon’s talk will explore how new approaches to ethnography can create powerful embodied knowledge – creating alignment, energy and momentum through deep and shared understandings of relevant worlds. Outlining the ‘studio’ approach to ethnography he will show how teams from leading global companies solve complex challenges and drive results from an intensive and rigorous embodied approach.

In this provocative talk Simon will cover some of the theory behind embodied knowledge, what that means in practice, and through case studies he will show how and why an embodied approach delivers results.

10:50

Q&A with the speakers

11:00

Tea / Coffee and Networking

Enjoy!

11:30

To be announced

11:50

The Struggle and Joy of Breaking the Culture Barriers to Innovation

Jan Schmiedgen, Innovation Strategist, HPI School Of Design Thinking

Let’s face it. Incumbent organizations DON’T KNOW how to innovate continuously. Too many self-imposed innovation barriers stand in the way of becoming more intrapreneurial or really anchoring ‘kool- aid’ methodologies like design thinking or Lean Startup company-wide. Jan and his colleagues studied dozens of the world’s most innovative organizations, which managed to overcome these barriers. It was, and still is, a hard ride for all of them.

Yet they all had in common one thing: they had to come up with creative, clever, and sometimes absurd cultural interventions a.k.a. ‘hacks’ to really renew themselves. In this talk Jan will share examples of such ‘culture hacks’ and reflect a bit on ethical implications of the phenomenon.

12:10

Breakouts Round 1

Building your Toolkit as a Design Thinker – your choice of breakout session

1. Using Design Thinking to develop Innovation Strategy

Managing innovation is a ‘wicked’ problem. All innovation experts now advise that organisations and managers need an Innovation Strategy to get the most out of their innovation efforts. But how can you go about developing a strategy that suits your organisation? We show you how a design thinking approach to developing innovation strategy makes sense and helps plot a path through the multiple conflicting demands of managing innovation. If you’ve been worrying about how to develop an innovation strategy, or if you’re wondering if you need one, you will find the workshop immediately useful.  (facilitators:  The Arrive Academy)

2. Visual Thinking

A picture speaks a thousand words! Harness the power of visual methods to make your thinking accessible to others. (facilitator TBC)

3. Prototyping: Maximise the rate of learning by minimising the time to try ideas

Dolmen’s workshop will demonstrate the purpose of prototyping within Design Thinking through case examples and practical methodology. It will show how companies can ‘maximise the rate of learning by minimising the time to try ideas’. Various types of prototyping, ranging from low to high fidelity methods, will illustrate the ‘how, where, when, and with whom’ of each level and how they can be used to validate ideas.  (Facilitators:  Dolmen)

4. Ethnography

How do you uncover those unmet needs? Do you know the best questions to ask? How do you set yourself up for success? Learn how to get the most valuable insights from your customers and stakeholders. (facilitator: Simon Roberts)

13:10

Lunch & Networking

14:10

To be announced

14:50

Breakouts Round 2:

Building your Toolkit as a Design Thinker – your choice of breakout session

1. Using Design Thinking to develop Innovation Strategy

Managing innovation is a ‘wicked’ problem. All innovation experts now advise that organisations and managers need an Innovation Strategy to get the most out of their innovation efforts. But how can you go about developing a strategy that suits your organisation? We show you how a design thinking approach to developing innovation strategy makes sense and helps plot a path through the multiple conflicting demands of managing innovation. If you’ve been worrying about how to develop an innovation strategy, or if you’re wondering if you need one, you will find the workshop immediately useful.  (facilitators:  The Arrive Academy)

2. Visual Thinking

A picture speaks a thousand words! Harness the power of visual methods to make your thinking accessible to others. (facilitator TBC)

3. Prototyping: Maximise the rate of learning by minimising the time to try ideas

Dolmen’s workshop will demonstrate the purpose of prototyping within Design Thinking through case examples and practical methodology. It will show how companies can ‘maximise the rate of learning by minimising the time to try ideas’. Various types of prototyping, ranging from low to high fidelity methods, will illustrate the ‘how, where, when, and with whom’ of each level and how they can be used to validate ideas.  (Facilitators:  Dolmen)

4. Ethnography

How do you uncover those unmet needs? Do you know the best questions to ask? How do you set yourself up for success? Learn how to get the most valuable insights from your customers and stakeholders. (facilitator: Simon Roberts)

15:50

Strategic Design of Workplaces for collaboration, innovation, and culture development

Amanda Baldwin, Senior Associate & Design Director, Gensler

16:10

Storytelling for Influence

For those leading the innovation charge, storytelling is a powerful competency, and let’s face it, a vital one. That’s why many businesses are now embracing it as a critical leadership tool.

Cilian Fennell, Director, Stillwater Communications

16:45

Closing Remarks & Finish