Main Stage Conference & Immersive Breakouts

Design Thinking Ireland 2019

25th June, 2019

09:00 to 17:00

Croke Park, Dublin

Available Soon

9:00am

Opening Design Thinking Ireland 2019

Denis Hayes, Managing Director, IRDG

9:20am

The Business Value of Design

Rakhi Rajani, Foresight, futures and Innovation – Associate Partner, Design + Innovation at McKinsey & Company

While leaders naturally want their company’s products and services to be on the “good design” list, consistently delivering this goal is increasingly difficult. Furthermore, without definitive metrics linking design to business outcomes, the craft has yet to truly reach the level of C-suite importance… Until now. In 2018, McKinsey & Company correlated the financial data and design actions of 300 companies over 5 years. The results of the survey and underlying framework suggest that design is far more powerful than just eye candy on physical and digital products.

10:00am – 11:00am

Parallel workshop sessions taking place in the Nally & Davin Suites

Breakout One – What is Design Thinking by Trevor Vaugh & Frank Devitt, Design Innovation Maynooth

This breakout presents an overview of design thinking to those who are new to or unsure about the subject. Design thinking is a mindset that supports radical innovation and creative decision making. The mindset gives rise to a set of behaviours, enabled by a variety of practices and methods.  We’ll show you some select methods that we find very useful and describe case studies where they have been successfully used.

Breakout Two – Ethnographic Research – getting closer to the truth of your customer’s unmet needs by Hilary Kenna, IADT

In a world where customers are spoilt for choice, it is clear that products and services must go beyond the functional to ensure positive customer feedback and retention. Customers want more than just their needs met. They want experiences that bring satisfaction, pleasure and ease. If you can make a customer feel valued, and give them added value, then it’s likely they’ll remain loyal to your brand, and perhaps even recommend your offer to others. But how do you get there?

This breakout will help you look beyond quantitative data in order to delve into what customers really feel and why they behave the way they do. The workshop will introduce you to basic ethnographic research methods, why they are beneficial, and how you can begin to practice them in order to probe your customer’s unmet needs.

It will equip you with proactive, rather than reactive, research strategies and help you find unbiased insights to prepare for future-facing innovation.

10:00am

The Future of Healthcare is Digital….a Consumer designed Tsunami!

Johnny Walker, Founder Jinga Life, interventional radiologist & nuclear physician, and founder of the major medical tech company Global Diagnostics

The current Hospital-based doctor-focused healthcare model is bent and buckled but not yet broken. Never has there been a more compelling time to redesign the way we care for the People of our Planet. Never before have we been more empowered to bring about genuine change through embracing simple mobile connected digital innovations to create safer, faster, cheaper and clinically more effective personalised solutions. We can now empower The Captain of Care in every Family in their own Home around the clock around the world…from the palm of their hands!

10:40am

What Design Thinking has thought me about life (and myself)!

Siobhan Hennessy, Head of Customer Experience at Musgrave Retail Partners Ireland

Siobhan will bring you through her journey of implementing Design Thinking approach and projects in Musgrave – What the learnings were and the outcomes of the projects. And how this approach has been hugely transformative for the delivery of better customer experiences.

11:05am

Tea / Coffee / Refreshments

Enjoy!

11:30am – 12:30pm

Parallel workshop sessions taking place in the Nally & Davin Suites

Breakout Three – Google Ventures Design Sprint: How to Solve Big Problems and Test New Ideas in just 5 Days by Raomal & Rohan Perera, Lean Disruptor

How many meetings and discussions does it take before you can be sure you have the right solution? What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? Our organisations face big questions every day. Now there’s a surefire way to answer these important questions; the SPRINT. Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. In this hands-on workshop, you will be given a taster of what a Design Sprint is about and the mindset necessary to be involved in one. You will be applying the Sprint principles in attempting to solve to a real-world problem within a limited time frame.

Breakout Four – LEGO® Serious Play: An introduction to a facilitated thinking and problem-solving method by Karl Fitzpatrick, Elaine Bowden & John Hartnett, Bricks4Biz

The LEGO® Serious Play Methodology will guide you into a free and honest exchange of opinion. You will be building landscape models with LEGO® elements, giving them meaning through story-making, and playing out various possible scenarios – a process which deepens understanding, sharpens insight, and socially “bonds” together the group as it “plays” together. The physical and tangible construction allows you to have conversations which flow, without the fear of treading on personal feelings. Real issues are addressed, and ultimately you will be able to see things through the eyes of your colleagues – and have them gain a better understanding of your perspective.

11:45am

Innovating one of the world’s most traditional industries through design thinking: The story of the Bua Saddle

Martin Ryan, Director of Undergraduate Studies in Design Innovation at Maynooth University and Inventor and Founder of Bua Saddles

The BUA Saddle was the brainchild of Martin Ryan, a young Irish designer with a passion for innovation. The BUA Saddle was inspired by a design philosophy that challenges orthodoxies and focuses on improving performance of the product for horse and rider.

The BUA Saddle patent was formally granted in 2014. The unique design is new to the world and the culmination of moments of inspiration and years of perspiration.

12:10pm

Designing for user needs: How to stop thinking ‘inside-out’

Tansy Murray, Vice President, CX & Design

It takes a cultural transformation to move from ‘inside out’ to ‘outside in’ thinking. At Mastercard, the cultural transformation is happening team by team. There is a shift from being ‘technology led’ to ‘experience led’. We’re moving from delivering ‘the minimum viable product’ to delivering ‘the minimum valuable product’. This talk will look at how to bring about change at an organisational level and what practices can be adopted to embed design thinking into company culture.

12:35pm

Unpacking Design Thinking: Exploring multiple lens’ to identify growth opportunities

Éadaoin McCarthy, Director of Market Insights and Consumer Connect, Kerry Taste and Nutrition Europe & Russia

I’ll be demonstrating how we break down design thinking to make it accessible and valuable for everyone. I’ll walk the audience through an example of how its practiced and applied, challenges faced and lesson learned.

13:00pm

Design Thinking as Applied to Cities

Ali Grehan, Dublin City Architect

In an increasingly urbanised world, cities hold the key to solving the problems of our age, or so the narrative goes. Ireland’s own Project 2040 sets great store in developing our towns and cities. However, successful, liveable, problem solving cities don’t happen by accident; they happen by design. But what does this mean? Ali’s presentation poses this question in the context of insights drawn from decades working in and for Dublin City.

13:30pm

Lunch

14:00 –
15:00pm

Parallel workshop sessions taking place in the Nally & Davin Suites

Breakout Five – Using Design Thinking to Define Priorities by Damian Costello, Managing Partner, Decode Innovation

While most typically used in the creative divergent stage of idea generation and the identification or unmet needs, this interactive workshop will show novices and experienced practitioners how to use Design Thinking in the more judgmental convergent stages of the innovation process. Helping participants to more effectively identify good ideas and prioritize next steps.

Breakout Six – LEGO® Serious Play: An introduction to a facilitated thinking and problem-solving method by Karl Fitzpatrick, Elaine Bowden & John Hartnett, Bricks4Biz

The LEGO® Serious Play Methodology will guide you into a free and honest exchange of opinion. You will be building landscape models with LEGO® elements, giving them meaning through story-making, and playing out various possible scenarios – a process which deepens understanding, sharpens insight, and socially “bonds” together the group as it “plays” together. The physical and tangible construction allows you to have conversations which flow, without the fear of treading on personal feelings. Real issues are addressed, and ultimately you will be able to see things through the eyes of your colleagues – and have them gain a better understanding of your perspective.

14:30pm

The Future of Innovation at the Intersection of Art & Design

Domhnaill Hernon, Vice President, Head of Experiments in Art and Technology at Nokia Bell Labs

Innovation and creativity are some of the most overused buzz words in modern society. If everything is “innovative” then surely nothing is?! How can you increase the creativity of a population when it can’t be described by an algorithm or framework? These are examples of popular sound bites that generate “check-the-box” exercises and thus limit our ability to progress humanity through technological evolution. In this talk I discuss the need to deeply understand what innovation truly is (and is not) and I share real examples of ways to develop innovative solutions by fusing art and technology.

15:00pm

Design Thinking vs Lean Startup – Are they complementary or competing frameworks

Raomal Perera, Consultant, Adjunct Professor of Entrepreneurship INSEAD & Entrepreneur

Design Thinking is defined as a five-step process; Empathy, Define, Ideate, Prototype & Test. Lean Startup is a 3-step process, Build, Measure, Learn. A question I get asked is, “Is it one or the other?” They both look similar?  What do you think? Could they sit side by side? Or will we drown with more processes? Let me show you how they could sit together and complement each other to help us build products people want.

15:25pm

Service Design hacks for Organisational Change

Manuel Großmann – Service Designer & Co-Founder of Fuxblau (Berlin)

In recent years organisations became increasingly aware that Design Thinking and Service Design offer high potential for innovation. While awareness for these approaches is a good first step, the true challenge remains in how to implement user-centred design methods in traditional organisations. After all, they require cultural and organisational change. In his talk Manuel will present hacks on how to apply service design in traditional organisations without having to change the entire organisation first. The talk provides hands-on examples and inspires to take action.

16:00pm

Innovation readiness in teams:  How to prepare your organization for a Design Thinking mindset.

Holly O’Driscoll – former Global Design Thinking Leader at Procter & Gamble USA and CEO Ampersand Innovation

How do you know if your team is ready to apply the Design Thinking method and mindset? What are the initial conditions that matter most when building Design Thinking capability in teams? In this talk, the idea of innovation readiness, how to measure it, and how to use it to increase the impact of your Design Thinking efforts will be discussed.

16:45 – 17:00pm

Closing Remarks

Finish