Conference Agenda

Design Thinking Ireland 2018

Tuesday, 29nd May, 2018

09:00 to 16:45

The Helix, DCU, Dublin

Available Soon

9:00

Opening Design Thinking Ireland 2018

Denis Hayes, Managing Director, IRDG

9:20

Act Like a Child

Question-centric organisations that are curious and focused on the customer always win!

Moodi Mahmoudi, CEO / Founder, Collaborne

The statistics are staggering. A recent McKinsey report shows that 84 percent of executives believe transformation and innovation is critical to their success. Only six percent, however, are satisfied with the actual innovation performance. That’s a 92 percent miss on target. How can this be? Why are organizations failing to make transformation and innovation work?

It is because we aren’t asking good enough — much less the right — questions. And one of the key parts of innovation and transformation is just that.

In Act Like A Child, Moodi points out what inspiration we can take from 4-year old children to build questions-centric, agile, and innovative organizations that are change and future-proof.

9:50

Lessons from deploying Design Thinking in a large Multinational Corporation

Lara Hanlon, Designer In Residence, IBM Design

Over the past five years, IBM has embarked on a journey to imbed a renewed program of design and design thinking across the organisation. Within that timeframe, more than 1,600 formally-trained designers have been added to the workforce and over 100,000 employees have been certified in design thinking. Global teams are now applying Enterprise Design Thinking by IBM to understand their customer and end-user needs, co-create with clients, and execute compelling market outcomes.

While the commitment to bring this collaborative, design-led way of working to the enterprise is notable, how can design thinking and its value to the business be measured? What, if any, is the return on investment? This presentation will highlight some of the key findings of a recent study conducted by Forrester Research that outlines the Total Economic Impact™ of Enterprise Design Thinking by IBM.

10:10

Design Thinking used to drive export growth in an Irish SME

Barry Hoyne, Commercial Director, Merlyn

80% of people see showering as part of managing their health”. “We bought out shower door and built our bathroom around that”, This is what our consumers are saying.  Barry’s talk will explore how Merlyn have used customer and consumer insight to help drive the business. By implementing a structured process around gathering information on areas such as the consumer buying process, customer pain points, Merlyn have been able to help differentiated themselves from the competitors in numerous aspects of the business.  Merlyn’s product design strategy lies at the crossroads between our Marketing and NPD teams where we merge user insights and strong brand presence with lean product development to create breakthrough products that resonate with our consumers.  We are not a multinational company but we think Big. We don’t want to be good. We want to be great!

10:30

Let’s Get Visceral

An embodied approach to (design) thinking. Ethnography has become a familiar approach to research, design thinking and innovation. But is the way you’re doing it best suited to the realities of your organisation and its challenges?

Simon Roberts, Co-Founder & Partner, Stripe Partners

Simon’s talk will explore how new approaches to ethnography can create powerful embodied knowledge – creating alignment, energy and momentum through deep and shared understandings of relevant worlds. Outlining the ‘studio’ approach to ethnography he will show how teams from leading global companies solve complex challenges and drive results from an intensive and rigorous embodied approach.

In this provocative talk Simon will cover some of the theory behind embodied knowledge, what that means in practice, and through case studies he will show how and why an embodied approach delivers results.

10:50

Q&A with the speakers

11:00

Tea / Coffee and Networking

Enjoy!

11:30

Learning to Mentor in Sports Coaching – A Design Thinking Approach

Fiona Chambers, Head of the School of Education (Acting), UCC

Typically, mentoring in sport contexts is difficult, as coaches are time-poor. To address this, I developed a new approach to training mentors in sports coaching, using design thinking.  It involved redesigning mentoring conversations to optimise learning.  To do this, I trained a team of authors to apply design thinking techniques to mentor-mentee conversations across nine different sports in seven countries. The authors worked in nine case study teams and comprised sports coach academics, sports coach educators, sports coach mentors and novice coaches. A critique of the process showed clearly how design thinking could be successfully deployed in educational process design and how sports coach mentors might be re-cast as design thinkers.

11:50

Designing Service Experiences

Olga Scupin, Co-Founder & Managing Director at Fuxblau

Fuxblau is a service design firm based in Berlin.  In this talk Olga will be discussing why the topic of Service Design is imperative and will elaborate on the opportunities for companies who manage to understand Service Design as a “trans-disciplinary” competence rather than yet another (silo) department.  Olga will use examples of Fuxblau’s work to highlight real failures & successes and clarify the difference between product and service innovations.

12:10

Q&A with the Speakers

12:15

Breakouts Round 1

Building your Toolkit as a Design Thinker – your choice of breakout session

1. Using Design Thinking to develop Innovation Strategy

Managing innovation is a ‘wicked’ problem. All innovation experts now advise that organisations and managers need an Innovation Strategy to get the most out of their innovation efforts. But how can you go about developing a strategy that suits your organisation? We show you how a design thinking approach to developing innovation strategy makes sense and helps plot a path through the multiple conflicting demands of managing innovation. If you’ve been worrying about how to develop an innovation strategy, or if you’re wondering if you need one, you will find the workshop immediately useful.  (facilitators:  The Arrive Academy)

2. Visual Thinking

Visual thinking is a critical skill for innovators and designers in order to explain complex ideas, to communicate simply with impact, to fast-track understanding, and to show links between different topics and areas.

Today, people are less engaged with traditional reading, opting for rapid consumption of information through image-driven communication from the likes of YouTube and Instagram, or via info-graphics and data visualisation. To keep pace with change and to engage both the next generation of customer and worker, businesses must embrace visual thinking practices and embed them deep within their organisational communication, innovation and product development processes. Visualisation can quickly surface key insights, buried in text-based reports that nobody reads, and provide immediate impact with the intended audience.

This workshop is a whirlwind tour through Visual Thinking – what it is, why it is beneficial, and how you can begin to practice it. Many people who think visually often have difficulty externalising their thinking into concrete outputs (sketches, diagrams, maps, charts, storyboards, etc) to communicate their ideas. This workshop will help you overcome your fear and put pen to paper, and at least help you to understand the power of visual thinking. (Facilitator: Dr. Hilary Kenna, IADT)

3. Prototyping: Maximise the rate of learning by minimising the time to try ideas

Prototyping in the context of Design Thinking happens at a very fast pace. This workshop will focus on some rapid prototyping techniques that condense the vital steps of design thinking in to a fast paced high octane workshop that will get the pulses racing. We will showcase some practical examples before giving teams a challenge to complete in a short space of time: design, build, test, don’t get a burn from a glue gun… The workshop will show how a more indepth approach to prototyping and validation leads to much stronger product development. True design thinking in action. (Facilitators:  Dolmen)

4. Ethnography – studying people & cultures for powerful insights

This session will pick up on some of the key ideas from Simon’s talk – and will give participants some tangible ideas for both discovering, thinking through and communicating embodied knowledge that arises from ethnographic enquiry. With a couple of hands-on exercises participants will explore, reflect on and share back what they know about a familiar and less familiar social contexts.  (facilitator: Simon Roberts)

13:15

Lunch & Networking

14:15

Subversive and Intentional Innovation Capability Building For Design Thinking

Jan Schmiedgen, Innovation Strategist, HPI School Of Design Thinking

These days design thinking is in high demand with top leadership. But often it’s just the outcomes – the innovation – management wants, less so the organizational change that comes attached with a comprehensive methodology and mindset. Why? The former is ‘sexy’ and brings money, the latter is annoying and might need investment at the outset. So, for many innovators and intrapreneurs the question is: how can we establish a design thinking practice sustainably, even with just ‘lip-service leadership support’? Jan’s talk will look into that topic by showcasing a range of inspiring examples of deliberate and subversive (culture hack) innovation capability building.

14:40

Breakouts Round 2:

Building your Toolkit as a Design Thinker – your choice of breakout session

1. Using Design Thinking to develop Innovation Strategy

Managing innovation is a ‘wicked’ problem. All innovation experts now advise that organisations and managers need an Innovation Strategy to get the most out of their innovation efforts. But how can you go about developing a strategy that suits your organisation? We show you how a design thinking approach to developing innovation strategy makes sense and helps plot a path through the multiple conflicting demands of managing innovation. If you’ve been worrying about how to develop an innovation strategy, or if you’re wondering if you need one, you will find the workshop immediately useful.  (facilitators:  The Arrive Academy)

2. Visual Thinking

Visual thinking is a critical skill for innovators and designers in order to explain complex ideas, to communicate simply with impact, to fast-track understanding, and to show links between different topics and areas.

Today, people are less engaged with traditional reading, opting for rapid consumption of information through image-driven communication from the likes of YouTube and Instagram, or via info-graphics and data visualisation. To keep pace with change and to engage both the next generation of customer and worker, businesses must embrace visual thinking practices and embed them deep within their organisational communication, innovation and product development processes. Visualisation can quickly surface key insights, buried in text-based reports that nobody reads, and provide immediate impact with the intended audience.

This workshop is a whirlwind tour through Visual Thinking – what it is, why it is beneficial, and how you can begin to practice it. Many people who think visually often have difficulty externalising their thinking into concrete outputs (sketches, diagrams, maps, charts, storyboards, etc) to communicate their ideas. This workshop will help you overcome your fear and put pen to paper, and at least help you to understand the power of visual thinking. (Facilitator: Dr. Hilary Kenna, IADT)

3. Prototyping: Maximise the rate of learning by minimising the time to try ideas

Prototyping in the context of Design Thinking happens at a very fast pace. This workshop will focus on some rapid prototyping techniques that condense the vital steps of design thinking in to a fast paced high octane workshop that will get the pulses racing. We will showcase some practical examples before giving teams a challenge to complete in a short space of time: design, build, test, don’t get a burn from a glue gun… The workshop will show how a more indepth approach to prototyping and validation leads to much stronger product development. True design thinking in action. (Facilitators:  Dolmen)

4. Ethnography – studying people & cultures for powerful insights

This session will pick up on some of the key ideas from Simon’s talk – and will give participants some tangible ideas for both discovering, thinking through and communicating embodied knowledge that arises from ethnographic enquiry. With a couple of hands-on exercises participants will explore, reflect on and share back what they know about a familiar and less familiar social contexts.  (facilitator: Simon Roberts)

15:40

Strategic Design of Workplaces for collaboration, innovation, and culture development

Amanda Baldwin, Senior Associate & Design Director, Gensler

16:00

Storytelling for Influence

For those leading the innovation charge, storytelling is a powerful competency, and let’s face it, a vital one. That’s why many businesses are now embracing it as a critical leadership tool.

Cilian Fennell, Director, Stillwater Communications

16:45

Closing Remarks & Finish