Lecturer and Innovation Coach | Stanford d.school
Anja’s passion is helping others reach their creative potential. For the last 10 years she has been developing pedagogy for teaching innovation process and nurturing creative mindsets to management and senior leadership in leading global companies. She helps leaders understand the delicate balance between exploration and exploitation and empowers them to start innovation transformation journey in their company that is deeply rooted in customers’ needs.
At Hasso Plattner Institute of design at Stanford University Anja coaches Executive Education programs and teaches graduate innovation classes. Her experiential teaching approach is based on the most recent findings from evolutionary biologists, neuro scientists, psychologists and anthropologists with the goal to inspire leaders to change their behaviors and mindsets and create work environments that are more conducive to innovation. Some of the behavior changes include taking more risks, embracing and learning from failure in the innovation process, engaging radically diverse project teams and helping employees navigate ambiguity that is part of creative problem solving.
Anja has supported senior management and innovation teams from high-growth organizations across Europe, Asia and USA including Bill & Melinda Gates Foundation, JetBlue, Uber, Expedia, Genentech, Arla Foods, Leo Pharma, Symbio, Coca Cola, Telenor and KBC. Since 2018 she also serves as Supervisory Board member of Atlantic Grupa, one of the leading FMCG companies in Central and Eastern Europe.
With her Research as Design team she developed the curriculum for applying Design Thinking to scientific and scholarly research. She worked with leading scientists from various fields and mapped their creative process behind breakthrough innovative scientific research and translated it into learning experiences for PhD students, post docs and young scientists. Their work has been published in a book “Creativity in Research” by Cambridge University Press. To learn more check https://www.creativityinresearch.org