Claire O’Grady is a Service Designer in Musgrave, Ireland’s largest retail group.  She uses Design Thinking methods and tools to deliver better customer experiences and innovation for shoppers both in-store and online.  Claire has a ten year background in marketing, having worked in brand management and innovation roles in Diageo and in strategy and brand management roles in Musgrave before moving in to the world of Service Design.  She believes in using consumer-centric insights and collaboration to deliver better outcomes for businesses.

About Musgrave

Musgrave is Ireland’s leading food retail, wholesale and foodservice company. Together with our retail partners, we support more than 41,000 jobs, in more than 1,400 stores and offices, with combined total retail sales of €5.2 billion. Musgrave is proud to be one of Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation. We support thousands of retail and foodservice family businesses. Every day we feed one in three people in Ireland through 11 market leading food brands that include SuperValu, Centra, MarketPlace and La Rousse Foods. Our purpose is Growing Good Business, which means creating a sustainable, profitable business that benefits our shareholders, our people, partners, local communities and the wider local economy.