Dave Snowden

Dave Snowden

Dave Snowden

Chief Scientific Officer & Founder of Cognitive Edge | Director of the Cynefin Centre

Dave is a popular and passionate keynote speaker and is well known for his pragmatic cynicism and iconoclastic style. His company the Cynefin Company (formerly Cognitive Edge) is the world leader in developing management approaches that empower organisations to absorb uncertainty, create resilience and thrive in a complex world.
Dave is the main designer of the SenseMaker® software suite, used to handle issues of impact measurement, customer/employee insight, strategic foresight and risk management. His work ranges from large corporates to government to community and international development.

In this keynote Dave will look at how organisations can go beyond imitation to create novel solutions to the hardest of problems. He will look at new Design Methodologies that go beyond expert ideation and how these approaches can help find previously unarticulated needs. Dave will highlight how organisations can engage in radical repurposing and managed serendipity – finding novel uses for existing competencies and how this can be used to match existing capability against previously unarticulated needs.

He previously worked for IBM where he was a Director of the Institution for Knowledge Management and founded the Cynefin Centre for Organisational Complexity. Prior to that he worked in a range of strategic and management roles in the service sector.

Dave is the co-author of the recent Europeans Unions Field Guide to “Managing Complexity (and chaos) in times of crisis” and the seminal Harvard Business Review paper “A Leaders Framework for Decision making.”