Martin is Director of Undergraduate Studies in Design Innovation at Maynooth University, Inventor and Founder of Bua Saddles and a multi-award winning designer and entrepreneur. In 2012 Martin founded BUA saddles – A revolutionary equestrian saddle which he conceived and developed to improve performance and comfort for horse and rider. Bua saddles launched its first product to market in 2015, quickly establishing a customer base in 15 countries over 3 continents. Today the saddle is used by top International riders, Para riders and Leisure riders around the world. The saddle has achieved critical acclaim and featured in prominent international media and publications from CNN, The Guardian newspaper and leading equine blogs. Beyond the Saddle and University, Martin is a Partner in the consultancy firm Actionable Innovation (thinkactionable.com) and advisor to various industries, embedding innovation capabilities, building consumer insight and delivering innovation in product and services. Clients range from insurance to healthcare and from leading technology companies to government agencies. Over the years he has acclaimed a number of awards notably including; the JEC World Innovation Award (Paris), Dyson Design Award and ISPO Volvo sport Design Award finalist (Munich). Martin’s research interests centre on Design-driven Innovation, Strategy and Design Thinking and he is a lead editor of Iterations Design Journal.