Head of Customer Experience | Musgrave Retail Partners Ireland
Siobhan heads up Customer Experience for Musgrave, Ireland’s leading grocery supermarket and convenience brands – SuperValu and Centra. Prior to this she held roles in Bank or Ireland, eir, Vodafone and AOL where she led CX strategy and Transformation programmes oftentimes from greenfield sites. Her CX roles over the last 15 years have encompassed the areas of CX strategy and governance, Voice of the customer, Journey mapping, CX analytics and CX culture and design. Her focus in the last 6 years has been leaning more towards transforming the CX of businesses through the use of service design and design thinking.
Prior to her CX roles, Siobhan led commercial marketing functions in Telcos, Freight, Publishing and Educational Services in a wide variety of companies in Ireland, France, Spain and Chile.
The Irish CX Impact Awards recognise achievements in measuring and managing Customer Experience excellence that delivers better outcomes for customers and ultimately the business. Musgrave won 2 CX awards in 2018 – CX Team of the Year and the CX Impact in Supermarket/Grocer. Musgrave also scooped the prestigious international award for experience design at the Service Design Network 2018 global conference.