Birgit Mager is Co-Founder and President of the International Service Design Network, editor in chief of Touchpoint, the international Journal of Service Design and founder and manager of sedes|research, the Center for Service Design Research at the University of Applied Sciences Cologne.

Since 1995 Birgit Mager holds the first European professorship on “Service Design” at the University of Applied Sciences Cologne, Germany and since then has developed the field of Service Design constantly in theory, methodology and in practice.