Design was once largely about making products more attractive. Today, it’s a way of thinking: a mind-set: a creative process, a set of capabilities and skills that spans entire organisations, driven by the desire to better understand and meet consumer needs.

Design Thinking isn’t just creativity and innovation for its own sake; it’s specifically directed at creating value and solving problems. T. J. Watson Jr., IBM famously said – “Good design is good business”. And the value of design thinking for business is becoming increasingly clear. Research demonstrates that for every €1 invested in design, businesses achieve as much as €20 in increased revenues. Despite this, 69% of Irish businesses never adopt this approach.

In line with Ireland’s 2020 ambitions, a focus on design-driven innovation is being promoted and we are now starting to see initiatives to support the development of business capabilities in this area via Enterprise Ireland for example, with more to follow. So it’s time to be on board.

Whether you are new to this topic or already focused on it, Design Thinking Ireland 2018 brings you an entirely new line-up of the best and brightest thought leaders and practitioners from Europe and Ireland. They will inspire you with forward thinking insights on the following:

  1. Design-Driven Innovation as a competitive differentiator
  2. Embedding Design Thinking in your business strategy and innovation culture
  3. Going beyond Human-Centred Design and the Innovation of Solutions towards the Innovation of Directions – taking innovation one level higher.

Building design-led capability into Innovation teams has been described as yielding extraordinary results that leapfrog the expected. It is being used universally to address issues ranging from the design of medical devices, packaging materials, electronic equipment, food products, invoice processing systems, software products, to blood donation services and emergency room visits, along with a whole variety of other products and services across the world.


These are the people who will inspire & challenge us

Speakers Details to Follow

Insights and Inspiration from across Europe

Venue Information

The Helix


The Helix, DCU

Collins Avenue, Dublin 9, Ireland

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There is parking available on site.

Public Transport

The Helix is located on Dublin City University (DCU) Campus in Glasnevin, North Dublin. It is just a short drive from Dublin city centre, Dublin airport, and the M50 (Ballymun Exit) and M1 motorways. The campus is bordered by Ballymun Road and Collins Avenue. Access to the campus by car is by Collins entrance only.

Tickets Available Soon