Now in it’s 5th year, IRDG is delighted to bring you Ireland’s leading annual business conference on Design Thinking. Designed to benefit and connect all those across the public and private sectors who continue to innovate around products, processes and services, this unique event will once again host leading speakers and practitioners with forward-thinking insights from Ireland and beyond.

A recent study by PwC demonstrated that Design Thinking is now being used by almost 60% of companies as their operating model in driving innovation, given it’s more collaborative approach compared with traditional models. What design thinking does is provide a framework to create solutions from a user-need perspective and through its process enables designers, managers and CEOs enhance their creative confidence. It really forces a company to think of WHY and WHO they are developing a product or service for, getting to know their end user in a much more intimate way than they might have done heretofore.

Building this Design Thinking mindset and capability into innovation strategy and teams has been described as yielding extraordinary results that leapfrog the expected. The approach is being used universally to address issues ranging from the design of medical devices, packaging materials, electronic equipment, food products, invoice processing systems, software products, to blood donation services and emergency room visits, along with a whole variety of other products and services across the world.

Whether you are new to this topic or already focused on it, Design Thinking Ireland 2018 brings you an entirely new line-up to share the business experience and value of design thinking, and equip you with the knowledge to embed it in your business strategy and innovation culture.


These are the people who will inspire & challenge us

Simon Roberts

Co-founder & Partner, Stripe Partners

Lara Hanlon

Designer in Residence, IBM Design

Moodi Mahmoudi

Co-founder & CEO, Collaborne

Amanda Baldwin

Senior Associate & Design Director, Gensler

Jan Schmiedgen

Innovation Researcher & Strategist, D-School at Hasso Plattner Institute

Olga Scupin

Co-Founder and Managing Director at Fuxblau

Cilian Fennell

Director, Stillwater Communications

Fiona Chambers

Head of the School of Education (Acting) at UCC

James Bourke

Director at Dolmen

Martin Bruggemann

Medical Design Director at Dolmen

Sean McNulty

Chairman at Dolmen

Frank Devitt

Innovation Management, Strategy & Design Thinking at Maynooth University

Barry Hoyne

Commercial Director, Merlyn

Dr. Hilary Kenna

Strategic Designer, Researcher & Head of Department at IADT

Trevor Vaugh

Programme Director at Maynooth University

Denis Hayes

Managing Director at IRDG

Venue Information

The Helix


The Helix, DCU

Collins Avenue, Dublin 9, Ireland

Google Maps Directions


There is parking available on site.

Public Transport

The Helix is located on Dublin City University (DCU) Campus in Glasnevin, North Dublin. It is just a short drive from Dublin city centre, Dublin airport, and the M50 (Ballymun Exit) and M1 motorways. The campus is bordered by Ballymun Road and Collins Avenue. Access to the campus by car is by Collins entrance only.

*Discounted tickets for Conference and/or Workshop are available for all IRDG Member Companies. Discounts also available for Conference group bookings.

Please contact Mary Byrne for details, or 087 6501215

Design Thinking Ireland Conference

29th May 2018

One day Conference ticket

Service Design Workshop

30th May 2018

One Day Workshop ticket