Design is a key driver of business success and is “the only way that companies can stand out from the crowd”, according to a report by management consultancy McKinsey & Company.

McKinsey’s 2018 report says that “While design was once largely thought of as a way of making products more attractive, it is now a way of thinking: a creative process driven by the desire to better understand and meet consumer needs”. IRDG has been championing the value of design thinking amongst the business innovation community and our 2020 unique national Design Thinking Ireland Conference will be our 7th annual flagship event.

Previous Design Thinking Ireland conferences have included global design thinking thought-leaders Jeanne Liedtka of the Darden Business School, Roberto Verganti of Politecnico di Milano, and Uli Weinberg of the Hasso Plattner Institute (D-School) Potsdam alongside industry speakers from Procter & Gamble (USA), Nokia Bell Labs, Kerry, Musgrave Retail Partners, Mastercard, Jinga Life, SAP, IBM, Bank of Ireland, Merlyn Showering, Design Partners, Logitech, Accenture and more.

Design Thinking Ireland events aim to inspire and provide a unique immersive learning experience for those who seek to fuel creativity, up their competitive advantage, and create more meaningful products and experiences for their customers.

Leaders of innovation, particularly C-Suite and Functional Leads, along with those responsible for the delivery of new products, processes and services for business growth will benefit from this experience. Teams that excel at customer centred innovation are highly collaborative and multidisciplinary, comprised of people from different backgrounds, including design, engineering, research, marketing, HR and business, so a mix of disciplines is welcome.

Join us for these exceptional experiences and learn about why design thinking really does pay.


These are the people who inspired and challenged us

Rakhi Rajani

Foresight, futures and Innovation - Associate Partner, Design + Innovation at McKinsey & Company

Holly O’Driscoll

Former Global Design Thinking Leader & Innovation Strategist at Procter & Gamble, USA & CEO at Ampersand Innovation

Domhnaill Hernon

Vice President, Head of Experiments in Art and Technology at Nokia Bell Labs

Siobhan Hennessy

Head of Customer Experience at Musgrave Retail Partners Ireland

Rohan Perera

Facilitator/Consultant/Design Sprint at Lean Disruptor

Tansy Murray

Vice President, CX & Design

Raomal Perera

Entrepreneur, Consultant, Adjunct Professor of Entrepreneurship INSEAD

Dr Johnny Walker

Radiologist, Serial Digital Health Entrepreneur & Founder of Jinga Life

Dr. Hilary Kenna

Strategic Designer, Researcher & Lecturer in Design & UX at IADT

Trevor Vaugh

Programme Director at Maynooth University

Frank Devitt

Innovation Management, Strategy & Design Thinking at Maynooth University

Denis Hayes

Managing Director at IRDG

Karl Fitzpatrick

LEGO Serious Play® at Bricks4Biz

Elaine Bowden

LEGO Serious Play® at Bricks4Biz

John Hartnett

LEGO Serious Play® at Bricks4Biz

Damian Costello

Managing Partner at Decode Innovation

Éadaoin McCarthy

Director of Market Research and Consumer Connection at Kerry Taste and Nutrition

Manuel Großmann

Service Designer & Co-Founder at Fuxblau (Berlin)

Ali Grehan

Architect at Dublin City

Lutz Haase

Innovation Strategist at Fuxblau (Berlin)

Martin Ryan

Martin Ryan, Director of Undergraduate Studies in Design Innovation at Maynooth University and Inventor and Founder of Bua Saddles