Design is a key driver of business success and is “the only way that companies can stand out from the crowd”, according to a report by management consultancy McKinsey & Company.

The 2018 report says that “While design was once largely thought of as a way of making products more attractive, it is now a way of thinking: a creative process driven by the desire to better understand and meet consumer needs”.

At Design Thinking Ireland 2019 you will hear directly from McKinsey and learn how they tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. One of the key findings of the research report is a strong correlation between high Mc Kinsey Design Index scores and superior business performance.

Other speakers will include Procter & Gamble (USA), Nokia Bell Labs, Kerry, Musgrave Retail Partners, Mastercard, Jinga Life and many more…

During parallel interactive breakouts you will be able to get a hands-on experience of a range of methodologies including Google Ventures Design Sprint and LEGO® SERIOUS PLAY®.

IRDG has been championing the value of design thinking amongst the business innovation community and this unique national Design Thinking Ireland Conference is our 6th annual flagship event.

Previous Design Thinking Ireland conferences have included global design thinking thought-leaders Jeanne Liedtka of the Darden Business School, Roberto Verganti of Politecnico di Milano, and Uli Weinberg of the Hasso Plattner Institute (D-School) Potsdam alongside Irish industry speakers from SAP, IBM, Bank of Ireland, Merlyn Showering, Design Partners, Logitech, Accenture and more.

Design Thinking Ireland 2019 aims to inspire and provide a unique immersive learning experience for those who seek to fuel creativity, up their competitive advantage, and create more meaningful products and experiences for their customers.

Leaders of innovation, particularly C-Suite and Functional Leads, along with those responsible for the delivery of new products, processes and services for business growth will benefit from this experience. Teams that excel at customer centred innovation are highly collaborative and multidisciplinary, comprised of people from different backgrounds, including design, engineering, research, marketing, HR and business, so a mix of disciplines is welcome.

Join us for this exceptional experience and learn about why design thinking really does pay.