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Design Thinking isn’t just creativity and innovation for its own sake; it’s specifically directed at creating value and solving problems. It supports and encourages collaborative creativity to solve problems in a holistic and user-centred way. It questions our assumptions and what we already think we know, and puts the end user experience at the heart of objectives.

Approaching innovation in this way offers an even balance between creative and analytical methods. This combination motivates teams, coaches and project partners to define the problem and formulate the solution with a greater sense of adventure. The final solution space of design innovation meets at the crossroads of user wishes, feasibility and cost-effectiveness – the ultimate innovation ‘sweet spot’.

IRDG has been active in this Design Thinking space for many years. Once again, our unique 2017 Experience will bring together some of the absolute best

national and international expertise on the subject – from the Hasso Plattner Institute D-School in Potsdam, to Roberto Verganti of the School of Design in Politecnico di Milano, to industry practitioners here in Ireland working with IBM, Bank of Ireland, UCC and more, who are actively practicing and applying Design Thinking in their daily work.

Building such design-led capability into Innovation teams has been described as yielding extraordinary results that leapfrog the expected. That is why it is such an attractive, dynamic and important methodology for businesses and organisations to embrace today. It is being used to address issues ranging from the design of medical devices, packaging materials, electronic equipment, food products, invoice processing systems, software products, to blood donation services and emergency room visits, along with a whole variety of other products and services across the world.

The main event on 22nd of June is designed to give you maximum exposure to the international expertise, whilst inspiring you with learning and case examples to bring such customer centred innovation to life. The 23rd of June provides a deep-dive workshop with Roberto Verganti so that a smaller group can explore how to achieve Meaningful Innovation in a World Awash with Ideas. Delegates can choose to book one day or both. We look forward to seeing you there!

BIG NAMES, BIGGER IDEAS

These are the people who will inspire & challenge us

Keynote Speakers

Insights and Inspiration from across Europe

ULRICH WEINBERG

Director, School of Design Thinking at the Hasso Plattner Institute Potsdam (Sister Institute of Stanford d.school) and voted one of the 100 Most Innovative Minds in Germany in 2017

ROBERTO VERGANTI

Professor of Leadership and Innovation Politecnico di Milano, Director of Leadin’Lab – lab on LEAdership, Design and INnovation, and Author, Harvard Business Press and MIT Press

Practitioners

Insights and Inspiration of a more local nature from a variety of sectors

LESLEY TULLY

Head of Design Thinking at Bank of Ireland

FIONA C. CHAMBERS

Director Sports Studies and Physical Education/Senior Lecturer
School of Education, University College Cork

FRED RAGUILLAT

Head of the Dublin Design Studio, IBM Master Inventor, IBM Ireland

MARK BRENNAN

Vice President User Experience & Design Ireland at AppHaus

LORNA ROSS

Group Design Director and Studio Lead, Accenture’s new Fjord studio, Dublin

Venue Information

The Helix

Venue

The Helix, DCU

Collins Avenue, Dublin 9, Ireland

Google Maps Directions

Parking

There is parking available on site.

Public Transport

The Helix is located on Dublin City University (DCU) Campus in Glasnevin, North Dublin. It is just a short drive from Dublin city centre, Dublin airport, and the M50 (Ballymun Exit) and M1 motorways. The campus is bordered by Ballymun Road and Collins Avenue. Access to the campus by car is by Collins entrance only.

OPTIONAL EXTRA

ONE-DAY WORKSHOP

with Roberto Verganti

OVERCROWDED - Meaningful Innovation in a World Awash with Ideas

Friday, 23rd June 2017 at The Helix, DCU, Dublin from 9.00am to 4.30pm

We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities.

*Discounted tickets for Conference and/or Workshop are available for all IRDG Member Companies

Please contact Mary Byrne for details, mary.byrne@irdg.ie or 087 6501215

€300EARLY BIRD
CONFERENCE

22nd June 2017

One day Conference ticket

Early bird to 2nd June only

€375EARLY BIRD
WORKSHOP

23rd June 2017

One Day Workshop ticket

Early Bird to 2nd June only

22nd & 23rd June 2017

Conference & Workshop ticket

Early Bird to 2nd June only