Design was once largely about making products more attractive. Today, it’s a way of thinking: a mind-set: a creative process, a set of capabilities and skills that spans entire organisations, driven by the desire to better understand and meet consumer needs.

Design Thinking isn’t just creativity and innovation for its own sake; it’s specifically directed at creating value and solving problems. T. J. Watson Jr., IBM famously said – “Good design is good business”. And the value of design thinking for business is becoming increasingly clear. Research demonstrates that for every €1 invested in design, businesses achieve as much as €20 in increased revenues. Despite this, 69% of Irish businesses never adopt this approach.

In line with Ireland’s 2020 ambitions, a focus on design-driven innovation is being promoted and we are now starting to see initiatives to support the development of business capabilities in this area via Enterprise Ireland for example, with more to follow. So it’s time to be on board.

Whether you are new to this topic or already focused on it, Design Thinking Ireland 2017 brings you an entirely new line-up of the best and brightest thought leaders and practitioners from Europe and Ireland. They will inspire you with forward thinking insights on the following:

  1. Design-Driven Innovation as a competitive differentiator
  2. Embedding Design Thinking in your business strategy and innovation culture
  3. Going beyond Human-Centred Design and the Innovation of Solutions towards the Innovation of Directions – taking innovation one level higher.

Building design-led capability into Innovation teams has been described as yielding extraordinary results that leapfrog the expected. It is being used universally to address issues ranging from the design of medical devices, packaging materials, electronic equipment, food products, invoice processing systems, software products, to blood donation services and emergency room visits, along with a whole variety of other products and services across the world.

The main event on 22nd of June is designed to give you maximum exposure to the international expertise, whilst inspiring you with learning and case examples to bring such customer centred innovation to life. The 23rd of June provides a deep-dive workshop with Roberto Verganti so that a smaller group can explore how to achieve Meaningful Innovation in a World Awash with Ideas. Delegates can choose to book one day or both. We look forward to seeing you there!


These are the people who will inspire & challenge us

Keynote Speakers

Insights and Inspiration from across Europe


Director, School of Design Thinking at the Hasso Plattner Institute Potsdam (Sister Institute of Stanford and voted one of the 100 Most Innovative Minds in Germany in 2017


Professor of Leadership and Innovation Politecnico di Milano, Director of Leadin’Lab – lab on LEAdership, Design and INnovation, and Author, Harvard Business Press and MIT Press


Insights and Inspiration of a more local nature from a variety of sectors


Head of Design Thinking at Bank of Ireland


Director Sports Studies and Physical Education/Senior Lecturer
School of Education, University College Cork


Head of the Dublin Design Studio, IBM Master Inventor, IBM Ireland


Vice President User Experience & Design Ireland at AppHaus


Group Design Director and Studio Lead, Accenture’s new Fjord studio, Dublin

Venue Information

The Helix


The Helix, DCU

Collins Avenue, Dublin 9, Ireland

Google Maps Directions


There is parking available on site.

Public Transport

The Helix is located on Dublin City University (DCU) Campus in Glasnevin, North Dublin. It is just a short drive from Dublin city centre, Dublin airport, and the M50 (Ballymun Exit) and M1 motorways. The campus is bordered by Ballymun Road and Collins Avenue. Access to the campus by car is by Collins entrance only.



with Roberto Verganti

OVERCROWDED - Meaningful Innovation in a World Awash with Ideas

Friday, 23rd June 2017 at The Helix, DCU, Dublin from 8:30am to 4.00pm

We live in a world awash with ideas. We have become more creative, and thanks to digital technologies, we have easy access to an unprecedented amount of novel opportunities.

*Discounted tickets for Conference and/or Workshop are available for all IRDG Member Companies

Please contact Mary Byrne for details, or 087 6501215


22nd June 2017

One day Conference ticket

Early bird to 2nd June only


23rd June 2017

One Day Workshop ticket

Early Bird to 2nd June only